A recent issue of Footnotes, the newsletter of the American Sociological Association, includes an article by Scott Golder and Michael Macy on the use of data generated by social media for social science. They nicely highlight a number of good examples of such research, and echo Duncan Watts’ sentiment (in Everything is Obvious) that social media research may be as revolutionary for social science as the invention of the telescope was for astronomy. Maybe even more importantly, they emphasize that currently sociologists are not ready to face that challenge, and that unless they beef up their computational skills, computer scientists will run off with all the low-hanging fruit. Hear, hear!